Tuesday, 21 October 2008

Apple lover falls out of tree

cracks skull and lets brains bleed out....

But Apple's real gains in the enterprise aren't going to happen in the next couple years. Instead, the company will see huge gains in the enterprise in five to ten years when today's college students who have been brainwashed by Apple's products finally reach positions of power in the business world. When that happens, the Old Guard that only knows Windows will step aside and a new generation of wunderkinds will propel Apple to the forefront of enterprise technology.

If any CXO lets their personal preference for a pretty interface define a corporation's IT infrastructure, run from that company!

Corporations do not use Windows because we like it. We use it, because it works. If Apple wants to break into the corporate enterprise, it needs to do two things.

Cut prices and fund development of corporate applications on the Mac OS platform. The best way to achieve this? License and sell Mac OS to work on any Intel box, not just Apple branded computers. There's no reason why Mac OS could not run on your Dell or IBM laptop or any other desktop out there.

Believe it or not, corporations are looking for alternatives. But functionality and price are key. It makes no sense to replace $500 Window PCs with $2400 Macs that run almost none of the major enterprise software applications. You'd have a lot of employees sitting there twiddling thumbs and listing to their iPods. Whatever they would be doing, they wouldn't be working. But they'd have pretty desktops!

If Apple really wants to get into the corporate game, there has to be a competitive and functional advantage. Relying on college grads Apple-lust orgasmathons is a strategy for failure.

Post Update

From a simple competitive point, there's no way Apple can supplant PCs in the market place. For Apple to win, it doesn't have to just defeat Microsoft. They have to defeat every single PC manufacturer out there. I.e., Dell, HP, IBM, Sony, Toshiba, Gateway, Sun, Acer, Asus etc. etc. etc. Not to mention the vast VAR and retail network already established to sell their products. If anyone thinks that Steve Jobs can take an entire industry and put all of those companies out of business, they're smoking too much Apple crack.

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