Thursday, 10 June 2010

Just Call It (Very) Mellow Yellow

Add a 4th colour to TV and what do you see?

Not much apparently.

By now, you’ve surely seen ads for Sharp’s Quattron four-color technology. George “Mr. Sulu” Takei dons a lab coat, and fawns over Sharp’s introduction of a yellow primary-color sub-pixel to the traditional three-sub-pixel, RGB primary-color arrangement. According to Sharp, this results in “expanding the color gamut and faithfully rendering nearly all colors that can be discerned with the unaided human eye, especially golden yellow.”

If you have read this far, you already know that Quattron is just another shameful marketing gimmick.

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