SpeedBoost™ is a new technology that detects when there's available bandwidth and automatically increases speed when you need it most; turbocharging your streaming video, online gaming and downloading activities!
SpeedBoost technology is available with the Rogers network and is included with your Hi-Speed Internet service at no additional charge."
There's something fishy about this claim. In a properly designed network, data being transmitted will always expand to fill the capacity of the circuit.* If bandwidth is "available" it will be used. Nothing need be done by a network provider to enable it, it is inherent to the technology. It's like a car company claiming they will provide a mileage boost if there is still gas in your tank.
There are compression or acceleration technologies available for an ISP to put in that will "turbocharge" or "boost" your connection speed. But they have nothing to do with available bandwidth.** They could be using these products, and are just marketing it incorrectly to make it sound good.
So this marketing gimmick does not work for me. It doesn't make sense, and the worst part is, you'd never know if it was working or not. Even if you were monitoring your connection, the best you would see is your circuit 100% utilized, which means you're getting what you paid for and the network is working like it should.
Magic. Rogers is trying to sell you magic. Question is, do you buy it?
Update: Chris tells me it is noticeable on Internet Speedtest sites. Which would indicate some form of compression is being used, which is of benefit to the end user. If true, Rogers needs to come clean and clarify what exactly this service is.
*Note: Actually, it will expand to fill the smallest link. If you are on a 5 Mb circuit and the source you are accessing is on a 10 Mb circuit, your peak bandwidth can only be 5 Mb. Which means you are getting what you pay for.
**Note: Well every network technology that transmits data requires bandwidth to be available. If the circuit is 100% utilized nothing else will go through. But again, this is inherent to networks, stating it is stating the obvious.