To appeal to us, they advertise that:
It’s time for us to have a Canadian news leader we can be proud of.
Really? As a nation we have to be proud of a news network? We can't just rely on them to pass on the, you know, news?
Canadians are tired of the same talking heads saying the same things on the same networks.
Well, if what they are saying is factual, it would lead that the same facts would be on all the networks. So is Sun TV News advertising they will lie and make up news to be different?
Lets get more detail.
Sun News will offer Canadians “Hard News” by day: live reporting and real-time conversations with journalists covering breaking news.
So talking heads repeating facts. Hmm.
Headlines will be analysed, commented upon and discussed at length in an intelligent exchange to open further debate.
Sounds like CBC's At Issue panel to me. Yeah we could use more analysis and discussion. But a whole network worth?
In the evenings, "Straight Talk" programs will feature hosts and guests that deliver strong opinions and analysis of stories that are important to Canadians that day.
STRONG opinions. Interesting word. I would prefer "well researched" or even "insightful". STRONG invokes the line "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks." Holds for STRONG opinions too. And they smell twice as much.
The time has arrived for a new approach to Canadian news. It’s time for a new choice; a new voice; a new information specialty service for Canadians.
Well OK. If you say so. But so far that conclusion has been reached without any facts or insightful analysis. All I see so far are unsubstantiated STRONG opinions.
But go with what you're good at. It should be easy to recruit loudmouth opinionaters.