The craziness of the Trump candidacy has prompted no end of analysis, trying to understand the motivations and thought processes of the weirdest major candidate to ever run for office in the US. And perhaps anywhere.
One constant analytical theme is of the “he’s so crazy, he must be a genius” type; that there must be some sort of coldly calculated end-game that we just haven’t figured out yet. More than one analysis has proposed that Trump’s goal is create a media empire, and that his run for the Presidency is a means to that end. This is an analysis that is closest to my own thinking on the matter, especially the last paragraph:
“..it is highly plausible that these moves make no sense at all, that Trump is simply an uncontrollable madman lashing around, and perhaps the gestures toward creating a media empire reflect Kushner’s strategy rather than his own. The “Trump TV” hypothesis is the foundational question that ultimately answers the truly-crazy-or-just-acting-crazy mystery surrounding the Republican nominee.”
The trouble with looking for a rationale is that we tend to overthink it, and create order where there is none. And with Donald Trump, this impulse to apply order is almost a reflexive need to salve our own sanity.
I agree that it is very likely that if Trump loses the election, that he will try to build a media empire based on his brand. But I believe that this will happen for the same reason that he ran for president. For his own ego.
Donald Trump is the world’s greatest narcissist. He wants to be President for the title. He doesn’t actually want the job. Can you picture that man sitting quietly in a situation room being briefed for hours on end? I sure can’t. Donald Trump would not survive the tediousness of the Presidential routine. He wants the glory, the acclaim, that stature. In short, he wants to be King. He doesn’t really want the responsibilities of being President. We wants the stage, not the office.
So why the media empire? At some level, the Trump campaign, and probably Trump himself have acknowledged he could lose the election. And I would bet that the media option was brought up as a retaliation or revenge play. Something mentioned in passing that appealed to Trumps narcissism. And so the media empire play is simply keeping options open. It's another way of staying on the stage, staying in the spotlight.
If Donald Trump is good at one thing, it’s promoting his own sense of self-importance. Options that serve that end are options to keep on the table.
It likely isn’t any more coldly calculated than that. Donald Trump wants to be in our faces forever.
And that’s a depressing enough of a thought without ascribing any genius to it.